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全球工厂网:全球4大工业采购网站评价


全球三大工业搜索引擎是指Globalspec、Tomasnet 和 Kellysearch,这是《Design News》的资深编辑Paul Teague于2004年4月26日发布的一片文章中总结的,文章主要对该三大工业采购网站进行详细的评估。 全球工厂网(GlobalFactory.com)发现,Kompass也是一家实力雄厚的工业采购网站,这样一来,事实上全球主要工业采购网站有四家。

GlobalSpec

GlobalSpec是全球三大顶级采购网站之一,致力于为全球工业和电子行业的采购工程师和技术工程专家提供产品和供应商信息。 目前全球已有310万注册用户在使用我们的服务,alexa全球浏览排名4000,每天有超过10万名工程师在浏览使用我们的网站,同时世界500强中已有超过110家工业和电子类的制造商在跟我们合作,通过我们的服务在全球范围寻找优质的产品和供应商。

GlobalSpec背景:公司成立于1996年,由通用电气的首席研发工程师John Schneiter创建,1999年获得全球最大的创投基金华平投资2000万美金风险投资,由福布斯的CEO,百事可乐的全球财务总监,联通黄页的CEO,搭起了目前公司的管理框架,进入了快速发展期。 经过10年的发展,GlobalSpec已经坐稳全球三大顶级工业采购网站。  

GlobalSpec拥有专业买家资源
注册用户已超过310万,目前全球最大的技术买家社群;
为全球大企业定制采购服务,像ABB, Dupont, Eaton, GE, HP, Honeywell, ITT, Parker Hannifin, Rockwell,Siemens,National Instruments,Bosch,Tyco等公司都已成为我们的长期合作伙伴,世界500强已有超过110家与我们合作。
买家询盘地区分布:北美 38%, 欧洲 27%, 亚太 21%
买家身份:以采购工程师、设计工程师为代表的技术工程专家为主,占到总体的79%。  

Kompass

Kompass,是国际著名商业机构,1944年瑞士成立,93年法国上市、95年纽交所上市。 使用26种语言,覆盖78个国家。 以大订单和优质客户为服务目标。

关于他的效果评估,比较独特。 因为他的效果75%取决于使用者的开发钻研程度。 要想轻松的接到询盘,那并不多,虽然质量很高,但数量的确少。 事实上,天下的生意都很难做,自己轻易等来的生意,别人也轻易等到,这就是普通平台上订单小、利润低、无效询盘多、客户流失率高、广告投放定位不准的问题。

Kompass能带来:
1、海外的直接进口商、相关贸易商、上下游用户,零售连锁店、大型超市、相关的贸易协会、行业协会 ,专业书刊出版社!增加广告效果,拓展开发思路!
2、广告投放精确有效!和国际大客户同一舞台!唯一的主动和被动有效结合的平台!而且是欧盟招标书投放平台!
3、建立客户数据库,提高工作效率!
4、可以用来辨别来自其他平台的询盘质量,帮助摆脱无效询盘的困扰!
5、开展进口商信用调查服务!有效规避外贸风险!

在Kompass中选择Search  Companies功能,看客户公司是否选择Kompass,验证对方信息!
和国内其他外贸平台不一样,他并不仅仅单纯的提供在线买卖机会,他的数据库是全球最大的买卖数据库,他的母公司科法斯更是全球超一流的贸易保险集团。 国内和国际知名的平台如阿里,Ecplaza,kellysearch等都使用了他的数据内容。 在一些资料中就可以明确的看到。 事实上,Kompass在欧洲的使用程度和圣经差不多高。 但如果国内用户进入免费的普通账户,那的确也不过如此。

Thomasnet.com

一百多年来,托马斯出版公司(Thomas Publishing Company)一直致力于为全球工业提供全球最新的产品资讯,还没有其他任何一家公司像托马斯这样为了这个使命而全力以赴。

能否采用最新的产品设备来提高企业的生产水平,是企业成功的关键,所以对于工业企业的决策者来说,不论他们身处何职,对最新的产品资讯的渴求都是一样的。 所以工业企业对于获取各种工业产品及服务有着惊人的需求,而这种需求得到满足的唯一方式就是采购决策者拥有全面的、准确的和最新的供应商信息。 但是产品更新速度相当惊人,每天都有无数的新产品涌向市场,能否及时发现并采用新产品影响着企业的赢利与发展,因此这一切最终将会决定企业在市场竞争中的地位。

  托马斯出版公司成立于1898年,始终在全球工业产品资讯提供方面扮演着极其重要的角色,不论是十九世纪的机械印刷,还是二十世纪的电子出版,还是今天飞速发展的互联网,托马斯及时采用最新的出版技术,媒体、来满足工业企业从事人员对产品信息的需求。 至今,托马斯公司出版包括书籍、杂志、互联网、光盘、快讯、电子商务和虚拟后台办公系统等众多服务。 在平面出版领域创造了一个时代,出版了25种重要的采购指南,它包含了来自29个国家,逾70万家工业企业,超过11,000种工业产品/服务信息,拥有9,714,010位工业买家,帮助企业快速建立在全球范围内的产品推广。  

Kellysearch

Kellysearch隶属于Reed Elsevier集团,Reed是一间全球最大的B2B信息管理公司。 总公司是英国的Reed Elsevier及荷兰的Reed Elsevier NV。 分别在伦敦、纽约及荷兰上市。 市值各为130亿美元。 Reed Elsevier NV 1903年在Amsterdam成立,Reed Elsevier1894年在伦敦。 集团全年营业额近100亿美元,在全球180个国家设有办事处。 员工人数达36,300人。  

业务主要包括商业展览,杂志及书本发行,行业网站及信息及最新的B2B网站。
Reed是全球最大的商业展览公司,全年安排460个展览会,覆盖52个不同行业,每年参展商9万家,总买家入场人数550万,包括建材、电子、电讯、科技、出版印刷、运动、家庭用品等行业。 Reed亦是全球最大的B2B杂志,刊物出版商。 每年出版超过10000本不同行业的杂志及刊物。 譬如说,Reed的电子杂志发行量世界第一,比环球资源的杂志高5倍有多。  自1998年开始,集团开始大力发展网上杂志及行业网站,供专业人士使用。 集团现有超过100个行业网站,提供实时行业讯息。  

关于kellysearch.com

在2000年开始,集团凭借举办460多展览会、10000多本期刊杂志、100多个行业网站和550多万买家等诸多优势资源,并整合Kelly Directory黄页,开始发展全球B2B网站:Kellysearch.com,现每个月有超过200万次搜寻,是欧美国最大的B2B网站;

Kellysearch目前收录了全球200多万公司信息和1000多万产品信息,成为全球采购商最青睐的采购工具网站;
Kellysearch最新发起catalog on-line项目,可以将全球企业的公司宣传册和产品手册直接放置在网站上,供全球采购商查找和浏览。
补充一下:Disign News创刊于1946年,杂志发行量现已达到170,000册,已经成为全球OEM设计领域最受读者欢迎、阅读量最高、信息量最大的一本杂志。
http://www.designnews.com/docume ... ;dfpPParams=ind_182,aid_215364&dfpLayout=article
Disign News 关注的领域包括航空航天、汽车、船舶、移动电话、计算机、建筑设备、农业机械、家用电器、实验室设备、机床、医疗器械、办公室设备、包装机械、过程设备、通讯设备、雷达系统、娱乐设备等。

Globalspec跟阿里、环球的模式是不太一样:首先它只是专注于工业零配件方面;其次它拥有独一无二的专业规格搜索,globalspec的工程师,用了八年的时间来搜集产品各种规格,所以很多买家和工程师,可以直接通过规格搜索来精确地找到符合他们规格要求的客户;再者,Globalspec的询盘是一对一的,付费客户拥有完善的后台管理系统,可以记录下每一位到其页面上看过信息的客户的联系方式。

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Paul E. Teague
4/26/2004   Post a comment

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It's Christmas in springtime for engineers struggling to find the materials and components that will give life to their new product designs.

In the last 30 days, GlobalSpec and Thomas Register have taken the wrappings off major upgrades to their websites that both companies promise will make product searches easier than ever.

GlobalSpec, a frisky contender for dominance among web-based content aggregators for engineers that first burst on the scene eight years ago, has reinvented itself with deeper content that Chairman Jeffrey M. Killeen calls the "Engineering Web." He says it's a searchable repository of 100,000 engineering websites with tens of millions of pages of data and product specifications. "We've also tapped into the 'hidden web,' to give access to applications notes, for example," he asserts. The revamped site went live March 25.

Not to be outdone, the century-old industry icon Thomas Register will launch this month a new site called www.thomasnet.com, which aims to take engineers to deep technical content quickly. Thomasnet is powered by thomasregister.com, the online version of the widely used catalog series, and Thomas Regional, which contains information on local distributors and manufacturers. Still in the testing phase as of this writing, thomasnet.com includes listings from 650,000 companies.

Meanwhile, Kellysearch, the largest specialized business-search website in Europe with listings from some two million companies worldwide, is making a major push to add U.S. listings and users.

Kellysearch is owned by Reed Business Information, the parent company of Design News. GlobalSpec's SpecSearch technology is also on the Design News website.

Killer App
"Search is the ultimate killer online app," former Lycos CEO Bob Davis told Newsweek for its recent cover story on search-engine giant Google. And engineers seem to agree. Design News surveys consistently show that engineers use the Internet primarily to search for suppliers and their products. Indeed, in the most recent survey (November 2003), engineers reported that product specs are the most important content the Internet offers them, followed by supplier information and reports on new technology.

Given that interest, the recent search engine developments should garner much industry attention.

GlobalSpec has opted to make searches easier in part by bulking up the website's content, so it's almost a shopping mall of engineering resources as well as products. CEO Killeen says they have included on the site "everything of relevance, indexed in one place." To wit, the site leads engineers to more than 10,000 catalogs, one million product families, 40,000 material data sheets, 50,000 application notes, and about a million engineering standards. While those numbers may be enough to choke your average calculator, GlobalSpec says they show that the site is the most comprehensive resource engineers can find in one place.

Of course, this is the Internet so it's not literally all in "one place." The material data sheets, for example, are there through links to sites on www.MatWeb.com. The standards come courtesy of links to Information Handling Services, www.ihs.com. Still, GlobalSpec has positioned itself as a gateway to that information, especially applications notes, which Killeen says isn't available on any other search engine. (Though it may be easier to search for app notes on GlobalSpec, we had no problem finding them with Google.)

And that could hold appeal for engineers like testing-system manufacturer Instron's Paul Martin, who says he occasionally extends his product searches to such topics as how to calculate the life of ball screws, or the right kind of grease for pneumatic systems. GlobalSpec's format could help him get the information he needs.

But, getting to much of the information GlobalSpec points to requires engineers to register, something they don't have to do on Thomasnet or Kellysearch.

Thomasnet boasts 67,000 product categories on its website and allows engineers to refine their searches by type of company, certifications, and type of company ownership, such as whether it's a minority-owned company. The site uses technology from FAST Inc. to filter and speed up searches. Thomasnet also features downloadable CAD drawings from listed companies that make them available. Thomasnet claims its reach is broader than GlobalSpec's because it includes easy access to general industrial content, such as distributor listings and the names of manufacturers' representatives, and not just engineering information. Whether engineers actually want more of that general, non-engineering content, of course, is questionable. Thomasnet says they do.

Kellysearch, which also contains more general content, would argue that what engineers want most is a simple way to get to product information. And it says it gets them there in just three mouse clicks. That might interest engineers like Andy Helm, of measuring equipment manufacturer Faro Inc. He says he views the Internet as a data book where he can get product specs fast. The "there" on Kellysearch is 150,000 product categories—such as "bearings" or "motors—with layers of subcategories under each.

Judging a website strictly by the number of product categories it has is difficult because each defines "categories" differently.

Perhaps a less subjective comparison is the number of companies listed. GlobalSpec has 50,000 in North America, all of which are engineering or manufacturing companies. Thomasnet's 650,000 North American companies include many that are not strictly engineering or manufacturing, and Kellysearch's two million are equally broad and are based mostly in Europe and Asia. Its North American total is 765,000—again, a number that includes companies outside the pure engineering world.

Which is the best site to use? It depends on what stage of the product-development cycle you're in. With its mammoth amount of resource content such as applications notes as well as product specs, GlobalSpec claims to be the best site to visit in the planning phase, when you're just trying to get ideas and refine your thinking, as well as the design phase, when you're looking for the right parts to bring your design to life. Thomasnet and Kellysearch each claim to be best when you've already done the planning and are ready to find the parts you need.

Best advice: Try them all on your next project and see what works best for you. After all, no one leaves Christmas presents unopened.

How the Sites Match Up
It's difficult to make an absolutely accurate comparison of various engineering websites due to different terminology and methods of counting. Nevertheless, here is how three major web-sites compare in a variety of categories important to engineers.
GlobalSpec  Thomasnet  Kellysearch  
Registration required Yes, for specific product information No, except for newsletters No, except for newsletters
Company listings 50,000, all related to engineering 650,000, including many not related to engineering Two million (765,000 U.S.), many not related to engineering  
Unique visitors 600,000/month Not available 1.2 million/month worldwide
Frequency of updates Every two weeks Editorial content: daily; other content: weekly Twice weekly
Search by Keyword Keyword Keyword
Search refinement capabilities Yes, with deeper descriptions. Also, can filter product searches by materials, specifications, housings, as well as other features/parameters  Yes, by geography and availability of CAD drawings as well as deeper descriptions Yes, by geography (11 countries) as well as deeper descriptions
Application notes, materials properties, standards, patents Yes  No No
When best to use In planning phase of product development when looking for ideas and background information such as application notes, as well as design phase when looking for product specs When you're in design phase, when looking for product specs and suppliers When you're in design phase, when looking for product specs and suppliers
Share users' names with vendors Yes No No
Test Drive
To find out how many suppliers each site could turn up for a given product category, I tried a small, totally unscientific test. On the first page of each site, I typed in the search bar the words "linear bearings." Here are the results for that one product category. Naturally, results would be different for other categories. Do your own test and let us know the results.
Site  Listings  Clicks to vendor  
GlobalSpec 2,720 suppliers total. 50 product categories, including linear guides and rails, air bearings, etc. You must choose a sub-category to find manufacturers and products. Three. Two mouse clicks to list of companies, where you find a registration box. Complete the registration, and one more click gets you to a supplier.  
Thomasnet 697. List includes 253 manufacturers, 462 distributors, 178 service companies, 22 manufacturers reps, one custom manufacturer. Two.
Kellysearch 19 in North America. 246 worldwide. Three.
Web source  
Other sites to see:
Products; design ideas; back issues of the magazine; a Resource Center for free literature, software CDs, and catalogs; webcast archives; Solution Centers; newsletters; and more
www.designnews.com For E/E engineers. Design ideas; back issues of magazine; news; commentary; newsletters; more.
www.edn.com Covers control, instrumentation, and automation systems. Newsletters; news; industry updates; back issues of Control Engineering.
www.controleng.com
Searches the search engines.
www.dogpile.com Links to sites with design codes and specs.
www.icrank.com Information on specific design problems.
www.engineering.com
Information on the basics of engineering
www.engineeringtoolbox.com For electrical engineers.
www.techonline Lists CAD resources
www.cad-portal.com
Custom parts
www.quickparts.com
感谢楼主的分享
古今多少事,都付笑谈中!
非常感谢楼主的分享;谢谢!
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