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2015年美国企业声誉榜出炉:三星超越苹果


2月17日消息,据国外媒体报道,哈里斯民意调查(Harris Poll)发布了一份声誉最佳公司调查报告,报告显示一直占据各种评比调查首位的苹果败给了三星,仅仅排名第九,三星位居第三。

每年,哈里斯民意调查都会对一些声名显赫的大公司进行声誉的民意调查,早前苹果公司一直位于这项榜单前十的显著位置。而这项调查的最终结果主要取决于6项指标:社会责任感、品牌号召力、产品及服务、公司愿景和领导力、财务表现。

报告显示,三星在4项指标上排名靠前:产品质量和服务、品牌感召力、财务表现以及公司愿景和领导力。
2012年,苹果成为哈里斯民意调查中声誉最佳的公司,且其分值打破了该调查的历史记录。哈里斯称苹果“通过12年的改进,将所有的指标做到极致”。虽然苹果早前达到了如此高度,但是在本次的榜单中,苹果却由去年的第三下滑至如今的第九。

如果单看产品竞争力,苹果公司目前的市值已经达7000亿美元,其iPhone产品线也取得了不俗的成绩。虽然本次的调查结果与早前《福布斯》发布的“最具影响力品牌排行榜”和Interbrand发布的“全球最佳品牌”排行榜的结果想去甚远,但是分析人士认为,调查结果并非一成不变,这取决于调查所使用的指标和样本。

除此之外,苹果和三星处于一个高速变化的行业当中,在这一行业中,对于比较指标而言,最重要的一面不是它们过去为消费者做了些什么,而是未来它们能够给消费者带来什么。

除了三星和苹果之外,其他进入声誉最佳的科技公司有亚马逊(第二)、谷歌(第十)、微软(第十五)、英特尔(第二十)
世界经理人:猎头/交友/聚会/icxo.com
harris interactive
Harris Interactive, headquartered in Rochester, New York,  was a market research firm, known for the Harris Poll. Harris worked in a wide range of industries, across countries and territories through North America, Europe, and Asia. The company was a member of several research organizations, including the US National Council of Public Polls, the British Polling Council, the Council of American Survey Research Organizations, the US Council for Marketing and Opinion Research, and the UK Market Research Society.

In November 2013, Nielsen Holdings agreed to purchase Harris Interactive for $116.6 million.The purchase was completed on February 3, 2014. As of February 2015, the Harris Poll continues to be published.

Former headquarters in Brighton, Monroe County, New York. Harris Interactive was founded by Dr. Gordon S. Black in 1975, then a professor of political science at the University of Rochester in New York. The company was originally named the Gordon S. Black Corporation. In 1996, it acquired Louis Harris & Associates (founded in 1956) from the Gannett Corporation. In 1997, the merged company renamed itself Harris Black International Ltd.

Growth of online polling. In 1997, the Internet was relatively new to the non-technical public. Harris Black International Ltd began exploring its use in the fall of that year.[6] In December 1999, it went public and re-branded itself as Harris Interactive, a name that hinted at the increasing role of interactive surveys on the Internet.

Mergers, Acquisitions, and Sale of Business
The Gordon S. Black Corporation was founded in 1975 as a New York corporation. It formed and became part of the Delaware corporation now known as Harris Interactive in 1997. During these years, the company’s acquisitions have included:
世界经理人:猎头/交友/聚会/icxo.com
产品质量和服务、品牌感召力
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